Organic Traffic Generation For Your Website – Potential Tips.
Organic traffic search drives 51% of all web traffic and 40% of revenue. That is why search marketing teams continually aim to generalize.
The target for every business is to show up in the searches before a competitor when people look for a product or service like yours. But how is it possible in the times when the competition is immense.
In the times when you can spend some money on Facebook or Google to get immediate traffic on your website, you should wait and ask yourself one question – Is it sustainable? The answer is NO.
You will definitely get traffic from these mediums, but what happens when you will stop paying? Will your business ever be found again? Again, NO.
Every business does a lot of research to produce extraordinary content with the hope to drive traffic today, tomorrow, next month, next year, and forever. That’s why it is worth your strategy and effort.
Building organic traffic is tough, extremely. But anything that you get after days, months and years of hard work is going to benefit you in several ways.
In this blog, we’ve listed down some ways to increase organic traffic on your website. Start doing these things.
Search engines love websites that are updated regularly. In fact, even users prefer such sites; it tells users you’re serious about providing new and engaging content, which makes it worthwhile for them to invest their time in reading it.
Try to publish at least one blog every alternative day, if not daily. You can even hire experienced content writers to keep your blog fresh and updated regularly.
Go for Long-Tail Keywords
Majority of the businesses target two or three-word key phrases because they tend to have high search volumes. But one shouldn’t ideally go for it. Because it is highly competitive. Instead of spending your time and effort after something that is difficult to achieve, go after long-tail keywords.
You can reach your customers by narrowing your target keyword. Long-tail keyword more likely resembles what an actual user would type into a search engine. These type of keywords drive more organic traffic due to greater relevancy and less competition.
Be Fair With Google
When we say organic traffic, it has to be increased with ethical means, or you will get hit by Google penalty. As we’ve mentioned above, attracting organic traffic is hard. But anything that promises shortcut or instant solution is mostly wrong and can go against your business.
You should create good quality content. Great content is one that provides solution your users are looking for. Create content that resonates with your users/readers/target audience.
Develop Good Metadata
The meta description, meta title and URL are the three important elements to drive organic traffic on your blog. With good metadata, you tell Google exactly what you’re talking about on a particular page. You need to optimize your content time to time using proper metadata for every page on your website to drive organic traffic. It is also important to use the primary keyword in your meta content.
Do Proper Interlinking
Once you have created the content, you can link to it in relevant blogs and websites, guiding visitors to a more relevant pool of content. This way you can direct users to more helpful content pieces and in turn, they will wait on your website longer, which will boost the overall traffic.
Get quality Incoming links
Google gives importance to a website that gets quality external links. But it has to be from relevant and trustworthy sites. Encourage friends, fellow bloggers, and suppliers to link your site. The more quality incoming links you have, the higher your site will rank. This also increases your website’s authority.