Curate and Finalize Your Ideas

Go through your list and narrow it down to just a few ideas you are sure will connect with your target audience and make for great reading. Ensure there is ample opportunity to focus on your audience’s pain points and be really useful. From these ideas choose one idea to create your content piece.  Save the others for future content articles.

Research Your Idea

Once you have your idea you need to research it to get the latest facts, and figures that support your point of view.  Check out various information sources such as podcasts, news sites, forums, magazines, surveys, infographics, and videos.

Choose Your Format

What format you use to deliver your content can be as important as the content itself. Depending on who you are marketing to and the type of content you are creating, the format of your content will be different. The format’s success is also dependent upon your audience – so do some experimenting. Do they prefer video? Would a slideshow more accurately represent your point? Perhaps you could make yourself clearer via podcast rather than plain posts.

Some formats generate more leads than others so it is crucial you understand your target online marketing and the types of formats that are most effective in generating those leads. 

Define Your Structure

Create an outline or a content wireframe that lists all of the important points you want to cover in your content piece. Once you have the list, arrange it in a way that provides the best journey from point to point.  Add in your research facts and figures that support each point so you do not forget any crucial data as you create your content piece.  Your structure will vary based on the type of format you are working with.

Finally: Create It!

Every piece of content must have a headline that grabs the attention of your target audience.  The title must also be searchable and worthy of a click because that leads to viral sharing. Quicksprout is a website that offers tips and advice on writing content and headlines. It provides links to several useful tools such as’s headline ideator to help you come up with headline ideas and the advanced marketing institute’s emotional headline analyzer that analyzes the emotional online marketing value of your headline.

Once you have a great headline you can get down to fleshing out each idea or point you want to make in your article. Write with confidence and include key data points and real-world examples. Make sure you cite your sources. That will add to the credibility of your article, and earn trust from your followers and readers. When you create content you are creating valid arguments that support your position.

Editing and Proofreading

Once you complete the writing of your content you need to proofread it and edit it so that the grammar and spelling are accurate. There is nothing worse than trying to read an article with poor grammar and lots of spelling errors. That type of content has a habit of degrading any trust or credibility you have built with your readers.  You must also edit for flow and readability. 

You should not begin proofing immediately after writing. Put it away for several hours or days. Once you have some distance, then you can begin the proofing process (unless you have a separate proofreader).  It is often good to proofread in short blocks of time, and this is especially true if the content piece is long. It is difficult to concentrate fully for long periods of time.