Business Opportunities in the Growing WordPress Economy
There are countless reasons why WordPress is so popular and manages to attract as many users as it does. Some people just want to get a website online as quickly and cheaply as possible, and more often than not, WordPress is the best option for them. WordPress users their reasons and motivations for getting involved with this software run deeper. Many are attracted to WordPress due to their love of open source and GPL software, their affinity with the goal of bringing democratized publishing to the world, or the appeal of working in the exciting and fast-paced online world. Then for some, WordPress simply represents a great business opportunity. If you’re just a straight-up entrepreneur or you’re looking for a new career, then the growth of WordPress and the commercial opportunities this represents could be what appeals the most.
Freelance Web Design and Development
Offering your services on a freelance basis is a great entry point into the world of WordPress and its growing economy. Whether you’re experienced in setting up WordPress and installing themes and plugins or you’re a proficient coder, there are many ways you can help people with their WordPress-related needs. From taking care of small customization jobs and upgrades, by either writing code or installing plugins, through to installing WordPress and setting up a new site, the size and scope of opportunities are vast.
Look After WordPress Websites for Clients
If you’ve been following the origin story of one of the most well-known WordPress maintenance services, WP Curve, you’ll know that its founder Dan Norris, launched the bootstrapped service in a very short period of time and with very few resources. The first handful of paying customers was acquired almost instantly, with the business going on to generate a high, five-figure, recurring monthly income not long after. While this market is certainly more competitive than it was even just a year ago, with the growth of WordPress, the target audience continues to grow too. As the number of new WordPress websites being launched each month shows no signs of slowing down, there are plenty of clients and customers to go around. Whether you want to build a large business with a distributed team of global WordPress experts who are on hand to support your customers, or you’d rather look after the websites of a handful of clients yourself, the maintenance model is highly flexible, with plenty of scope for growth.
Empower WordPress Website Owners
Rather than supporting and maintaining actual WordPress websites, how about supporting the owners so that they can take care of their sites themselves. Empowering WordPress users to help themselves, rather than rely on a commercial support service can be personally rewarding. However, it can also be very lucrative. As well as providing WordPress website owners with the information they need to keep their website secure, optimized, and on track to help them achieve their goals, you can also recommend products and services that will make their lives easier. This opens up the world of affiliate marketing and an opportunity to earn an income from connecting your target audience with the products and services they need. However, if the thought of earning a commission from introducing your audience to third party offerings doesn’t appeal, there are plenty of other monetization options available to you. After growing your credibility, authority, and audience by publishing the free content that your readers are looking for, the next step is to think about launching your own commercial products and services.
Launch a Product into the WP Ecosystem
WordPress might be free to use, but the number of commercial products in the WordPress ecosystem proves that its users are prepared to pay to upgrade the appearance and functionality of their websites. Two of the most obvious product types that can be built for WordPress users are plugins and themes. Despite the countless free version of both types of products, the number of commercial options on offer shows that there is a market for premium themes and plugins. If you have the skills yourself, or you are able to bankroll a new product, launching your own theme or plugin can be a great way to enter the WordPress economy. With plenty of theme and plugin business models to choose from, not to mention busy marketplaces to list your products, as well as blogs to help promote your wares, WordPress could have the ecosystem with the lowest barrier to entry. Starting with a free theme or plugin and going down the minimum viable product route can be a great way to launch your empire while also providing real value to your target audience.
Optimize an Existing Service for WP Users
Web hosting companies have been around since the dawn of the internet, in one form or another. Up until recently, WordPress users were happy, or at least, willing to host their websites on regular servers, alongside regular websites. Then one day, managed WordPress hosting was born and a new market was created almost overnight: web hosting optimized for WordPress websites. Offering servers configured to deliver WordPress websites at the fastest speeds possible, with sites supported by teams of WordPress experts in customer help desk roles, not to mention many essential site maintenance tasks being taken care of as part of the package; this new industry filled a need most didn’t know they had. The managed WordPress hosting industry is certainly well established now. However, you don’t have to join this competitive industry to take advantage of this business model. Can you think of any other existing services that can be refocused to cater specifically to WordPress users? Niching down is almost always a good thing. That’s especially true when that niche is the largest CMS in the world and there’s no danger of running out of clients and customers for your WordPress-optimized service.
Reporting on the WordPress Ecosystem
As an industry or ecosystem grows, the demand for news from that industry grows too. The abundance of WordPress new blogs is a testament to this. There are now countless websites and podcast dedicated to covering the latest news and developments from the WordPress ecosystem. These outlets often publish product and service reviews, while also providing resources to help WordPress users. With successful news websites of all shapes and sizes, there certainly is an appetite for this type of content. Many of these news blogs are actually being used to harness the power of content marketing and promote the services and products on offer from the website owners. Examples of this include web hosting, themes, and plugin businesses, many of which run popular blogs about WordPress. However, the fact that these businesses are investing in this type of content to grow their business shows that there is a demand for this type of content. Whether you have a service or product to promote, starting your own blog about WordPress can be very lucrative. With plenty of ways to monetize your blog, you don’t need to have anything to offer but your opinions and expertise.
Create a Platform for Yourself
A blog can earn money in the form of advertising, affiliate commissions, or lead generation for a business. However, it can also help open up business opportunities and even land permanent employment in the WordPress economy. Creating great content that offers real value to your audience and the wider WordPress ecosystem can help open many doors for you. Combine this with engaging with your local and national WordPress community via meetups, WordCamps, and other events, and it can result in all kinds of relationships and opportunities presenting themselves to you. Your goal should always be to provide value and share knowledge. However, if you keep one eye on your personal and professional goals and what you’d like your blog to achieve for you, who knows where it will lead. Blogging isn’t the only option though. Getting involved with the WordPress project itself, as a contributor, not only helps the whole ecosystem move forward but can also lead to great things for your career. Many of the businesses that serve the WordPress ecosystem are forward-thinking and focused on cultivating positive workplace cultures. This means that joining one as an employee doesn’t mean settling for the life of a 9-5 cubicle dweller. Remote teams and distributed workforces are common in the WordPress economy. There is also often plenty of scope for working on your side projects and collaborations. By creating your own online platform, the next time a leading player in the WordPress ecosystem is hiring, it might just be your virtual door that they come knocking on.