The What and Why of Google Search Console ?

The What and Why of Google Search Console ?

Google Search Console is a must have account for owners of blogs and websites. It is critical for SEO because it helps webmasters understand Google’s view of their website or blog. And the great tools inside Google Search Console don’t stop at reporting. Google also provides multiple data points and suggestions for resolving issues you may not have even known existed.

When I first discovered Google Search Console It was thrilled. I was fascinated by the data it provided and it has only gotten better over the years. Google has done a really good job providing a mix of reporting, tools, and education all under one digital product.

Setting Up Your Google Search Console Account

Getting the account set up and running is much easier than most people think. If you already have an existing Google account for Gmail or Google Analytics, you’ll just log into this same account to set up Google Search Console. Your website or blog is using the popular SEO plugin from Yoast, it’s virtually painless. The free version of Yoast’s SEO plugin will help you easily connect (and verify) your digital property to Google so you can start collecting data in Search Console.  Google Search Console and why a website owner would use it. Before we go too in-depth, I would like to provide some high level lists of top tasks for utilizing this tool.

Getting Started With Google Search Console
  1. Add and verify your websites or blog
  2. Link Google Analytics to Google Search Console
  3. Add an XML Sitemap
  4. Validate your robot.txt file
Ongoing Maintenance Items
  1. Review Crawl Errors
  2. Validate your XML Sitemap is error free
  3. Review your Structure Data for errors
  4. Review suggestions and issues within HTML Improvements
  5. Review the inbound links to your site
What’s Inside Google Search Console

Have limited time and resources to dedicate to sleuthing around in Google Search Console. Don’t fret! There is a lot of great information and tools waiting and it won’t take a physics degree to understand the information presented. Let’s review the individual sections of Google Search Console so you understand what each item is and why it can help with your SEO efforts.

The Search Appearance Section

The Search Appearance section will provide information on how your website is displayed in the search engine results page (also known as SERPs). So that the SERPs are your first opportunity to reach your audience so it is important that you get this data right.

Structured Data

Structured data utilizes Schema.org vocabulary to provide labels for your website data. These labels help the search engines better understand your content, organize it, and display it is search. Although structured data could be related to prices and ratings for products or dates and locations for events.

Rich Cards

A rich card is a more detailed of presentation of website data. It is designed to improve the standard search result with a more structured and visual preview of website content. This can be used for products, events, recipes, etc.

Data Highlighter

Designed to help you fix issues within Structured Data and/or highlight the structured data so Google can better understand it. It is an alternative to using a rich snippet plugin. This can be used for products, events, recipes, etc. If you are using WordPress plugins that produce this data (like Yoast’s WooCommerce plugin) you do not need to use this tool.

HTML Improvements

This area provides a list of recommended improvements to your meta title and descriptions. You’ll receive a list of which title and meta descriptions are too short or long, as well as any duplicates Google discovered. All of these should be reviewed and addressed.

Accelerated Mobile Pages

This is commonly referred to as AMP. Accelerated Mobile Pages and is an open-source project dedicated to speeding up the mobile web. Therefore AMP is a way to make your pages easier accessible on mobile devices and thus faster to load for visitors. For AMP to work correctly you need to create valid AMP pages with the right schema.org markup and make sure they are properly linked with your website. So that  Yoast offers some great articles on setting up and managing AMP pages for WordPress.

 Credit- WebSavvyMarketing

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