Instagram Shop in India – August 2020 – Everything you need to know
Do you have an Instagram account based in India and want to set your shop?
Well, you have landed on the right page to know everything about shopping and shoppable tags in India.
What comes in Instagram Shop?
The shop gives an amazing opportunity to set up a storefront for retailers and business owners who are willing to increase sales of their products.
Shopping has following features:
- Shoppable tags
- An image of the product
- A description of the product
- Product Cost
- A link that takes them directly to your website, where they can purchase the product
- Related product
Image Credit: Myntra
In order to sell on the shop as a business, your Facebook account and Page or your professional page must meet these requirements.
Currently in India, only managed clients are eligible to set up an Instagram shop. If your brand is not a managed client, you will not be able to get approval.
Not eligible for Instagram shopping.
You will receive an error from Instagram that, at this time your Instagram professional account must be in a market where Instagram shopping is available.
What is a managed client on Instagram?
There is no way to reach Instagram to become managed clients, it depends on a few factors like popularity, availability, features, etc. When you become eligible, Facebook representatives reach to your business and grand access to those features.
Being in a Managed partner country means you are ineligible for Instagram shopping unless Facebook assigns a manager to you.
There are many Indian accounts like Myntra, Nyka, Faballey, and many more, who have been given access to set up shops.
The Instagram payment option is still hasn’t rolled out in India and users have to go to the seller’s website, enter their address, and make payment through the seller’s payment gateway.
What does Facebook representative say regarding Instagram shopping in India?
We have contacted Facebook support and asked about the rollout of shops in India, below is the screenshot of the conversation that we had with one of Facebook’s representative.
Its clear that Instagram is rolling out this feature in India gradually and within a few months it will be widely accessible by all the users who will be willing to set up Instagram shops in India.
Black Hat techniques for getting Instagram Shop approval
There are many techniques to get approval for Instagram shops in India by using proxies of countries where Instagram shops are available, by using VPN, by asking a user residing in eligible countries to login and get approval.
We strictly suggest you to avoid going through these tactics. As you may lose the ability to tag products if Instagram finds out. It may also lead to the suspension of your account forever.
It’s better to wait until shop feature rolls out completely in India.
How to get prepared for Instagram Shopping
I know that we all will rush and would definitely want to set up our shop then.
Why not setup for Instagram Shop now?
To start, you can’t use Shop to sell services, only eligible physical goods. Plus, your business must comply with Instagram’s commerce policies.
Steps to Set Up Your Instagram Shop
Step 1: Add your product catalog on Facebook Shop
For this, you need to go to the Facebook business manager. By clicking on 3 lines on top-left, you need to select “Catalog Manager”
Now here you have to create a catalog for your store, select “E-Commerce”
Please note that the shop takes data from your Facebook catalog.
Now there are many ways to upload products on Facebook Catalog.
- Adding products, descriptions, and prices manually on Facebook business manager.
- Syncing your Woocommerce store on WordPress website to Facebook catalog
- Syncing your Shopify store to the Facebook catalog.
So if you have a website, ask your developer to link your website store with Facebook business manager. So that all the products can display on Facebook catalog.
Step 2: Wait for Your Account to Be Approved
Of course, currently, if you are residing in India or any other country which is not eligible for the shop, your shop will not be approved.
But below are the few pre-requisite steps that you can take now.
Make sure that you have a professional Account.
Link your professional account to your Facebook page.
All done? Awesome
Now, wait for Instagram to roll out the complete shop features in India and once it happens, Shop will automatically review your account before allowing you to create an Instagram Shop.
Step 3: Account Approved for Shop?
Once you receive approval confirmed notification, you have to select the Facebook shop which has to be connected to your profile.
Settings > Business Settings > Shopping
That’s all, Your shop will be set up, and you can begin tagging products on posts and stories.