Link building is an important aspect of SEO marketing. If you have not yet employed link-building strategies in your marketing structure, you are possibly missing out on potential business. Using link-building strategies will help you create high-quality SEO marketing campaigns that will help your business thrive. But, first, you need to understand what it is and how to use it.

What is link building?

Link building is a strategy that that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your own site. It helps users navigate between different pages on the Internet. They also help search engines crawl between the pages on your website. There are different ways to build links.

How are links created?

Since links are at the crux of link building, it is important to know something about their creation. A link tag has four parts, all of which work together to create the entire unit. Each part has a specific function within the link:

The beginning: the first part of the link is known as the anchor. It opens the link tag and indicates to the search engine that there is a link that leads to something else following it. This part of the link is identified by an “a”.

Link referral location: the referral location shows to where the URL is pointing. It can be another web page, an image, or a downloadable file. This part of the link is identified with an “href”. If this part begins with a #, it indicates that the link leads to a different section of the same page.

Visible text of link: this section consists of a small portion of the text that users will see on the page when they click on the link. It often stands out from the surrounding text in some way. It often appears blue and underlined to indicate it is a link that can be clicked on.

Closure: this part of the link indicates to search engines that the link is complete.

How link building helps businesses

Link building increases SEO ranking, but it provides many advantages for businesses as well.

Builds relationships: when you build your links it requires you to reach out to other businesses, often to relay information about promotions and other activities related to your business. Although your primary focus for reaching out is to improve your link, there are also residual benefits as well. You can foster long-term relationships that is mutually beneficial to both businesses.

Referral business: Strong links can improve traffic to your site as well as improve your ranking. If your site is linked to a relevant and often visited site, it can boost your sales as well. Further, those sales can easily turn into repeat customers, so you can reap the benefits far into the future

Brand building:  good link building also helps to promote your brand. It can help to show that you are an authority in your field through links to relevant content. It can also help to promote the expertise of your company as well as the strengths of its goods and services.