Use Of Implementing SEO Strategies For Your Website

Use Of Implementing SEO Strategies For Your Website

Branding Of your Business Globally

Now a days Everybody is familiar with the term online marketing knows that they should be using search engine optimization. You know that it’s important if you want your business to succeed in the digital space. SEO is considered as a set of rules for optimizing your website so that it can achieve higher rankings in search engines organic results. The most common and leading search engines are Google, YouTube, Bing, and Yahoo. If you have a web site, blog or online store, SEO can help you get targeted free traffic from search engines.

It is statistically proved that there are over 2 billion people online, 93% of online activities are performed with a search engine. It is calculated that 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to reach or make visible on search engines across the Pan India Platform. One of the most important benefits of SEO is that your customers use search engines daily.

It is a great way to increase the quality of a web site by making it user-friendly, faster and easier to navigate.

SEO increases your website’s visibility in the search engines by improving your rankings.

Good SEO practices improve the user experience and usability of a web site. It involves optimizing your on-site content with relevant keywords that get a lot of searches, it improves your ranks in the search result pages for those keywords.

SEO drives more Organic and Relevant Traffic:

It increases your visibility in search results so that increases your chances of driving more people to your site. Search traffic has the best conversion rates for most websites as this traffic isn’t just any traffic, it is traffic made up of an interested and highly relevant audience who came to your website because they were actively searching for something.

SEO influences purchasing decisions, increases your brand awareness and equity:

SEO significantly influences purchasing decisions through the development of trust and credibility to your website. Besides this conversion, SEO plays a vital role in building your brand equity and awareness of your brand. Awareness is important because it leads your future sale parallel. If your visitor aware regarding your offering and brand quality they surely purchase from your site gradually.

SEO receives more clicks than PPC:

Search ads are much more prominent in search result pages. Many users of search engines tend to skip paid advertisements. This is most likely due to their trust in Google’s algorithm. By investing in SEO, you will likely gain more traffic than the advertisers on the same keywords. On desktop and laptop devices, around 66% of clicks typically went to organic results in 2018. Paid clicks only accounted for around 3% of the clicks.

SEO Generates Quality Leads as include attracting a highly relevant audience to your site and enhancing their experience.

SEO generates the quality traffic so that the people visiting your website are not coming for fun. They are in actionable pain. They are looking for answers, and they clicked your website because they think you can find it with your business. So that there is a high chance of conversion of leads.

SEO can increase your website referrals

A strong SEO presence will you grow referrals, literally and figuratively! If your website has the kind of information they’re looking for, they are likely to engage with your content more thoroughly. So that it leads to the referral from Search engines. Your website visitors are likely to refer your website to their friends.

SEO drives offline sales besides the online sale

The majority of search engine users (more than 65%) are more likely to click on one of the top 5 suggestions on the search engine results pages (SERPS). Customers do research online before visiting the store. So if the visitors find the web page on top they may make phone calls or visit the store for the purchase. So it’s easy to gather the cold customer, and fresh customer through a good   ranking in search engine.

SEO is more cost-effective than paid advertising. 

Once you’ve made an initial investment, you won’t have to pay ongoing fees for the organic traffic you are attracting. When you rank high on search engines,  you do not have to pay for clicks from search engines. And you will no longer have to worry about your PPC budget. It is an initial investment in terms of funds and efforts, but incur no ongoing cost. So this significantly reduces the cost per acquisition.

SEO improves the speed and the security of your website

SEO will force you to make your website safe and secure. This will protect your web site visitors from viruses and fraud. Simultaneously, it will boost your rankings as secure websites will significantly influence your SEO rankings. Gradually, it works on the improving of your website in terms of speed optimization. High-speed websites will help you offer the best user experience to your visitors, and high SEO rankings will also correspond with high-speed websites.

SEO is good for the social promotion of your web site. 

An effective SEO campaign will generate thousands of website visitors, which you can expect to translate into a smaller percentage of followers. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.

SEO is the smartest marketing investment, long-term asset to your business. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest in SEO campaign today. Optimizing your website for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher. So you’ll have a clearer idea of which keywords, channels, and efforts are most valuable for you. This is important because you’ll have a better understanding of where to focus your efforts and investments. But it should be remembered also that Good content is still the most important success factor with or without SEO.

About the Author
Moumita Baksi

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