Boosting Website Ranking Using On-Page SEO elements

Boosting Website Ranking Using On-Page SEO elements

The full form of SEO is Search Engine Optimization. SEO is a fundamental element of Digital Marketing Strategies that helps in boosting your website ranking. It is a set of techniques. SEO focused on Boosting website ranking and the quality and quantity of a Website traffic. SEO is one of the major process of Digital marketing. With the help of this process anyone can making a webpage easy to find, easy to crawl, and easy to categorize. SEO mainly works in boosting website ranking and visibility. As a result of it SEO elements mainly helps in rank your website in a higher trend whenever an user search it in any web search platform.

Since It is about helping your customers find out your business from among thousands other same business. Therefore SEO is a fundamental part of any digital marketing strategy. It is mainly concerned with a holistic move towards driving customers to your business via online platforms. There are many aspect of SEO like On-Page SEO, Off-Page SEO, and Link-Generation etc.

How SEO Works?

Search Engine have varying programming mechanisms that make them work, So that we can divide the work into three stages – Crawling, indexing and retrieval.

Flow chart for SEO Mechanism
Flow chart for SEO Mechanism

This is the first process in which a search engine uses web crawlers to find out the webpages on the World Wide Web. Search engine such as Google, Yahoo, Bing etc. are what people used to find content online. Crawling is the first step to find this web content. A web crawler is programe used to make an index. So that Search engines have the web crawlers or spiders to perform crawling, and the task of crawler is to visit a web page, read it, and follow the links to other web pages of the site.


In this stage the webpage that have been discovered by the search engine crawling are stored in data center. Using these copies, the crawler creates the index of the search engine. At first your website should be in the index only then it will appear in the search engine page. So, the index includes the URL of different webpages found by the crawler and contains the information collected by the crawler. This information is used by search engines to provide the relevant answers to users for their queries.


This is the final and last stage where the search engine provides the most relevant answers in a particular order in response to a search query submitted by the user. 

Generally SEO are two types- ON Page SEO and OFF page SEO

On page SEO is considers as a method of optimizing the elements of your web page that helps to gain more traffic to the website.

Elements of On Page SEO:

Some of the elements that helps to build up a quality results are as follows:

URL Structure: A URL is specifies the location of the website on the search engine or internet. So its very crucial to Create or choose SEO friendly URL that support to generate traffic on your website and Leads to a better SEO.

Keywords: Keywords is the most important elements of SEO. SEO Keywords are the phrases in your web content that make it possible for people to find your site via search engine. So that it is an essential factor to determine if a web page is appropriate to a specific keyword.

Title Tags: A title tag is an HTML element that specifies the title of a web page. It is a title of a webpage that usually appears on search engine result page. Title Tag gives a brief info about the website so it’s important to give a relevant and significant title tag as it defines the content of your webpage

Meta Tags: Meta tags mainly provide information about the webpage in the HTML of the document. This information is called “metadata”. This information is not only displayed on the page itself but also it can be read by search engines and web crawlers.

Meta Description: It is nothing but a short description that explain the content of your website. So a Unique and relevant Meta description always expected that results a significant response in SEO.

Meta Description example
Example of Meta Description

Inbound link: Inbound links are Those links that are a hyperlink from your internal posting database and that hyperlinks points towards the other plan to your site. So that the website providing inbound links to your website must have high rankings with good traffic.

Content: Content SEO is one of the important SEO of Digital marketing. as a result a good relevant content helps your web pages to rank high in the search engine.

On site SEO Elements
On Site SEO Elements

Image Alt Text: Image alt text is a combination of Image and Text description. Search Engine may not identify the images all the time but if there is a text include with that image it can be easily finable. So for a better SEO response every website should have the a proper image alt text combination.

Image alt Text example
Example of image-alt-text

Bad Alt Text: “Teacher presenting the topic to the student”

Good Alt text:

“A graphical presentation has been given on digital white board by the Teacher” or “Graphic presentation for On Page SEO optimization”                    

Schema: Schema mark-up is a micro data that is added to the website in order to give a enhanced description to users on search engine result page ranking.

Examples: “ ****** Ratings and Reviews “ here the symbols represent the rating most definitely.

Schema usually helps to predict the content of the website to interpret the text content meaning through the symbols and boost the SEO.

Header Tag:  Header tag usually defines the headings and the sub headings of your website. As for

  1. Main heading it usually use </h1> tag
  2. The optional heading </h2> tag

So that Header tags helps in identify the on page SEO keywords through the search engine results as it use to communicate with the search engine about the topic of the webpage.

Site Links: Site links refers to as the additional pages of the website where the links point to other pages of your website. It usually helps the users to navigate the website smoothly.

Internal Link: A Internal Link refers to as a type of hyperlink which helps to navigate one page on a domain to another page of the same domain. As a result internal links helps to improve the indexing of the website and spreading the link juice.

Sitemap: Sitemap is a Hierarchy list of the webpages which search engine spiders generally access. So that it helps to improve the search options for the users and indexing for the crawlers. Generally for a website two types of sitemap mostly involve HTML Sitemap and XML Sitemap.

On Page SEO is an organic approach to turn customers to your business through a web portal. SEO also forms the basis for the proper working of all other internet marketing channels. So as a business owner, it is essential to understand the role and importance of On Page SEO elements in digital marketing to maintain your company’s reputation and increase your sales and these elements work together to give a better result in a responsive SEO results in Search Engine.

About the Author
Moumita Baksi

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