Blending On-Page and Off-Page SEO Efforts

Blending On-Page and Off-Page SEO Efforts

Successful search engine optimization utilizes a blend of both on-page and off-page SEO efforts. It is the marriage of these two techniques that produce long-term, sustainable results and page one ranking in search. Website owners – including myself – tend to get caught up with only one technique. They focus entirely on on-page SEO and forget about off-page SEO or vice versa. In real-world application, you really need both to rank in search. This is especially true if you are competing at a national or international level, where competition is stiff and on-line content plentiful. Today I’d like to explore both on-page and off-page SEO, so you can get a better understand of both techniques and learn how you can use these to improve your search engine ranking and drive more organic SEO traffic to your website or blog.

What is On-Page SEO?

On-page SEO is optimization that takes place inside your website. It includes things like focused keyword, content quality, H1 headers, keyword density, and meta titles and descriptions. These are only a sampling, but enough to give you a flavor of what on-page SEO is and reinforce the fact that it is something you do within your website software such as WordPress.

What is Off-Page SEO?

Really powerful SEO expands well outside the website. It includes a variety of SEO efforts that cover areas that help search engines understand the who, why and what of you. In particular, off-page SEO is focused on building the perception of your website or blog by demonstrating quality, authority, and trust. Search engines have been trying for decades to find a way to return the best results for a given search phrase. To do that, they take into account the on-site SEO and off-page SEO factors. There are well over 200 in all and while we won’t go into all 200, I do want to make sure you understand the most important ones. Off-page SEO factors are important because these data points give search engines a better indication of how the world perceives your website or blog. A website that is useful is more likely to have a number of external data points that are created by users outside of the website owner.

Why Blending On-Page and Off-Page SEO is Critical ?

On-page SEO helps establish the SEO foundation for your website or blog. Off-page SEO follows those efforts by validating your reputation within the internet world. You have to have a balance of both to prove that you have quality content and that the world cares about this content. Once you demonstrate your authority via off-page SEO, your on-page SEO efforts feel much more natural and they provide much greater results.

Credit: WebSavvyMarketing

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