The Importance of Email Marketing For Small Businesses

The Importance of Email Marketing For Small Businesses

Email marketing has become the most preferred internet marketing tool of varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. Among the many facets of email campaign that requires careful attention from businesses effective engagement with your email lists deserves the highest importance.

More effective than social media (for customer acquisition)

Social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal- the conversation.

Economic and Cost Effective

It’s  easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Personal and Customisable

In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value. When you write a post for one of your social media channels, you address your audience as a whole (“To all of our fans, we would like to say..”). But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

Action Oriented

Whether you realise it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying. Think about this! Email is transactional  by nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your small business or startup marketing strategy as a whole, using email will allow you to see results straight away.

Measurable

When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

Mobile devices allow people to check their email constantly

Mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room at the doctors office, at the grocery store, everywhere. Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.

Credit: Inbound Rocket

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Ishita Rastogi

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