How to Promote My Business on Google
If you want to promote your business, Google is one of the best places to turn. The search engine processes 3.5 billion searches every day, and you don’t have to pay anything to show up in those search results.
How Google search and SEO work
When you search something on Google, how does it know which pages to show in the search results and in which order to rank them? Understanding the basics of how search engines work can help you understand how to promote your business on Google.
5 ways to promote business on Google
If you’re looking for cost-friendly options for promoting your business, here are five ways to advertise your business on Google
Write useful, high-quality content
Perhaps the most important thing you can do to promote your business on Google is to create high-quality content that’s valuable to your users.
Whenever you create new content, you have another chance to rank in Google, as Google has another page of yours to crawl and index. Creating new content also allows you to expand the range of topics your content covers and, therefore, the search queries for which your site can rank.
Regularly publishing quality content also sends positive signals to Google, which can improve your rankings.
Also, if users appreciate your content, they’ll gain a favorable opinion of your brand. It’s, in effect, a way to advertise your business on Google
Include keywords on your pages
Keywords are another fundamental concept in SEO. Keywords are the words and phrases you aim to rank for with a given page. These terms help Google understand your page’s context.
The ideal keywords are the ones users search when looking for information about your business, products, or services. To find keywords, brainstorm some ideas of what potential customers might
Include your keywords in your page’s title tag, meta description, URL, and headings, as well as throughout your content. Adding your keywords in these areas will help Google determine what topics your page covers and when to show your page in search results.
Another key SEO concept and way to improve your SEO for free is backlinks. When you earn these links to your site from authoritative websites, Google views your site as more authoritative as well, boosting your rankings. The more links you have from high-quality websites, the better.
The best way to earn links from other sites is to create excellent content that other people want to link to and share. Certain types of content, such as infographics, statistics roundups, and original research, tend to get a lot of links.
Use Google My Business (GMB)
Google My Business (GMB) is an extremely powerful tool for local businesses, and it’s an excellent way to promote your business on Google for free. What is GMB? It’s a free tool by Google that enables companies to manage how their information appears on Google.
To use GMB, sign in to your Google account and go to GMB. From there, you can find an existing listing for your business or, if there isn’t one, create a new listing. You can then fill out your business’s information and go through the required steps to verify that you own the business.
List your business in online directories
GMB is especially useful for promoting your business on Google, but there are also many other valuable business listing sites, such as Yelp, TripAdvisor, Facebook, MapQuest, and Angie’s List, plus various industry-specific directories.
Having a listing on these sites helps you get more website traffic from Google and can even get your business’s name directly on page one of search results. This visibility makes it an incredibly effective way to, in effect, advertise your business on Google.