How to Get New Email Subscribers Using Infographics
Quite the contrary. Email is alive and well. In fact, it’s still one of the best channels to communicate with users and customers. Email has a higher conversion rate per session than search and social media combined – search has 2.64 percent, social 0.48 percent, and email boasts a fantastic 4.16 percent.
I guess what I’m trying to say is that, although social media and other channels have their merit, email still trumps them all.
This is for a number of reasons:
Email is a medium of direct communication. Your message arrives directly in your user’s private inbox, instead of being a
mass update, like Facebook.
Email means a higher degree of commitment. If someone gave you their email, it means that in some way, they are interested in what you have to offer. A like or a follow comes way easier, and isn’t as significant, so treat it accordingly.
Email provides the opportunity for private communication, as no one but the two of you will see it. This means users have the opportunity to open up and tell you their fears, problems, pain points and needs – things they wouldn’t on Twitter.
Why building your list is important, and why start now
People have been debating furiously: Is email dead or not? PC Mag claims the days of emailing are numbered, Entrepreneur believes that it’s still alive and kicking, while the Harvard Business Review maintains that it’s neither dead nor alive, it’s evolving.
You should understand that email plays an entirely different role than social media in terms of engaging with your audience.
We covered above how email trumps all other mediums in terms of ROI. Also, according to a 2012 study, email is still an important part of many people’s work lives, with the average person spending up to 50% of their time in the inbox. That’s half of their working hours.
The real question is – why should you start sooner rather than later?
First, the sooner you start, the more subscribers you will have after a certain period of time. If you start your list now, instead of two months from now, it means you have two extra months to engage with your audience, turn them into loyal fans, and learn from them.
Second, you should seize the opportunity and provide a service. If the content you produce is relevant, a lot of visitors will go to your blog or website, enjoy it, and they will ask for more. By putting an opt in form and grabbing that attention, you won’t be leaking potential fans.
Third, the sooner you invest in your list, the sooner you can reach out to your subscribers with information to monetize them. After all, you are building a business!
Finally, and most importantly, procrastination. If you don’t start now, you run the risk of never doing it. As Derek Halpern, from Social Triggers, puts it:
How to use infographics to grow your list
Infographics are a powerful tool for list building. Usually, people believe infographics are only meant for engagement, but there are numerous creative ways to use them to attract subscribers.
Below I will describe three of them. Because I’m a bit OCD, I segmented each tactic into different skill levels: beginner, intermediate, and advanced.
If you follow the instructions carefully, and step by step, you’ll be able to perform the three of them, but some basic understanding of certain tools might help you navigate the most advanced tactics.
Use your infographic as the hook
As a marketer or business owner, your job is to attract people to your offering. But to do it, you shouldn’t show all your cards at once. Instead, use a hook – a tease, a sample, a mental appetizer. Something that leaves them begging for more.
Lucky for us, infographics are perfect hooks. They are beautiful, shareable, and can condense a lot of information into an easy to read graphic. The goal is to distribute an amazing infographic to potential customers, and when they are craving more, ask for their email.
The final step is finding a way to distribute your infographic to new audiences who might get hooked, and ask for more content. We did a whole series on marketing infographics, but a good idea is to share it with your audience, try to maximize its chances of going viral or use Facebook Ads to promote it.
To wrap up: All you need is a quality infographic, a way to distribute and a way to gather email addresses with tools like HelloBar and you can easily turn casual visitors into email subscribers.