6 Ideas to Increase Website User Engagement

6 Ideas to Increase Website User Engagement

A great website is essential for the success of your company, whether you are a freelance photographer, have a hardware store, or have some other type of small business. We understand what it takes to produce quality and user engagement website designs as a webmaster who has worked on building or marketing over 100 websites for small businesses.

Reduce page load time

You’ve probably had an experience with slow-loading pages yourself. You find a website that looks interesting, then you click on the link only to be kept waiting for it to load. You likely exit the website because it’s frustrating to wait and wait. The pages loading just one second slower can experience a 56% increase in their bounce rate. That spells trouble for website user engagement.

Conduct a page speed test using free tools & see if your site loads within two seconds. If not, take the steps to improve the load speed by removing unnecessary elements from your pages. Images can be engaging, but try to limit the number of images per post so that the page loads faster.

Improve your internal linking structure

In addition to boosting your SEO ranking, a good internal linking structure will enable users to navigate your site easily. Then you’ll be able to generate more page views with each visitor and decrease the bounce rate. Both are essential for website user engagement.

Display related content

This website user engagement tip is somewhat similar to internal linking. Simply display relevant posts at the end of each page. This helps visitors easily find related posts if they require more information about the topic they were initially reading.

While you can do this manually, you can also shorten the process using plug-ins, which automatically place snippets for more posts or pages at the end of your content.

Use a responsive design

Mobile devices have become such a regular part of everyday life that we all see our phones once we leave the house. Mobile users accounted for a whopping 56% of website traffic.

For website owners, such a shift in how people interact with the web is quite normal. But it increases the urgency you need to have in making your website mobile responsive. If your mobile visitors don’t have a good experience when they land on your website, you are possibly driving away from a huge portion of your potential traffic.

Study your audience

Gain insight into the preferences and values of your audience by conducting a survey. This will help you create content that your target group can truly engage with. Ask them questions about what they like and what they expect from you. Find out if they feel you’re lacking in certain design features or content coverage.

Your feedback will show where you need improvement for better website user engagement.

Add a Chat Box to the Homepage

Make it as easy as possible for website visitors to connect with you by adding a live chat box to your homepage. Include a name and photo in the chat box so that users know they are talking to a real, live person and not just an automated robot. When there is nobody to monitor the live chat, be sure to mention that, by saying something along the lines of, “Nobody is here right now but feel free to leave a message and we will get back to you shortly!”

About the Author

Leave a Reply