The Best Facebook Ads – Some Beneficial Tips.
The best Facebook ads being a social media giant with over 1.8 billion active users each month is an ideal place to reach new audiences as people are spending a significant amount of time there. Facebook’s business platform has grown to give advertisers a variety of tools and options to reach these new audiences. With so many different options it can be difficult for businesses to figure out which Facebook ad is best to use.
This post will give a description of each social media advertisement and examples of their use to help you align and choose the ad that best fits your campaign’s objective.
With Facebook post engagement ads, you can drive more engagement on individual posts and expand its original reach. This helps you generate more activity on your posts and helps you get more organic followers quickly by offering them the kinds of posts they’ll see more of if they follow you.
While app engagement ads are intended to highlight specific features to drive in-app engagements, app install ads are focused on generating new users. Instead of calling out specific features, app install ads are more likely to showcase the app’s core purpose and main functionality.
The video ad features help educate your audience about your product features using video.
If you would like to bring awareness to your business’s location you may want to use the local awareness ad type to drive brand awareness in specific geographic regions. This ad type is largely the same as brand awareness ads, but will be more oriented & targeted via location.
The offer claim objective allows you to customize your ads with calls-to-action specific to the offer.
The offer claim Facebook Ad type should lead your users directly to a sign-up page on your website where they can claim the offer you promoted.
Lead Generation Ads
In a traditional lead generation conversion path, users are driven to a landing page where they fill out a form.
Once the user submits the form on the lead ad, they can click out of the ad and go back to browsing on Facebook. It’s a great user experience and Facebook will sync with your CRM so your leads are right where you want them.
In some cases, you may want to use Facebook Ads to expand your organic reach. When this is your campaign goal, you should use the page like ad type to encourage new users to “like” your page. Once they do, they’ll be able to see your organic content when you post it.
Page like campaigns are best for businesses that put lots of effort into their social media presence and produce content specifically for their Facebook users to drive engagement.
Slideshow ads are close to the video category of ads but not quite a video. Think of them as billboards: they move quickly and can give an immersive ad experience. Slideshows are an affordable alternative to video, and also provide a quick loading time, so you can capture the attention span of someone who doesn’t want to wait for videos. These are a possible option for you if you want to quickly make ads. Facebook gives you the option of choosing from stock images and free video editing tools to make your ad spectacular. You can even choose music.
Carousel ads are very diverse hosts them on their website, Instagram, Messenger, and Audience Network. Carousels lets you show up to 10 images or videos in one ad. This expansive ad space embraces creativity.
Collection ads are pretty much like an online store, with a primary image of the product. If they decide to purchase, they can do so without leaving the platform.
How to Choose Which Facebook Ad Type to Use
1) Define your campaign goal.
Before you begin any ad campaign, you first need to determine what the goal of your campaign is.
2) Choose relevant types you could use.
Once you’ve defined the goal of your ad campaign, take a look at the different Facebook Ad types available to you. Luckily, you already know what each of the ad types is.
3) Narrow down your options.
Once you’ve chosen which ad types are most applicable to your needs, choose the one you think will work best for you campaign. Or, use the same creative, copy, and targeting options to set up a campaign test using different ad types and see if one performs better than the other.
4) Write copy and create assets.
One great feature of Facebook’s Ads Manager tool is the wide range of creative and layout options you have available to you. Not only can you choose between image, video, photo grid, and carousel layouts, you can also customize your ads for mobile and desktop audiences.
5) Use different ad types for different campaign goals.
Don’t just stick to one facebook ad type for all of your campaigns. Instead, make sure you’re optimizing your ads for the right campaign objectives. Try out different Facebook Ad types and different ad campaigns to optimize your ad strategy for your audience.
6) Target the right audience in facebook ads.
7) Test, analyze, and repeat.