6 Ideas To Shake Up Your Digital Marketing

6 Ideas To Shake Up Your Digital Marketing

It was 6 Ways To Take Advantage Of Negative Reviews. Today it’s 6 Ideas To Shake Up Your Digital Marketing.

Consider starting a Podcast

Don’t start a Podcast about your product or service but around an interest your type of customer has that uses your product or service. Podcasts rank very well in Google. It also gives you a chance as the business owner to build a solid virtual relationship with your listeners. People do business with people they recognize, like and trust. Chris Rowe, CEO of Jet Digital Marketing, raves that “When my team has used podcasts as part of our marketing strategy, we have seen amazing successes in increased traffic and higher conversion rates.”

Consider publishing a book

Business flows offline and online to the authority leaders in the industry. Publishing a book can make you an authority and with using Amazon Publishing it’s extremely easy to do. It can get you press attention. It  can help you build amazing relationships with your readers that your competitors aren’t doing. Even easy, and more accessible to millennials, is offering a free ebook online.

Single does not always mean mingle

Remember that viewers of single product pages on your site will not click the buy now button immediately. It offer them other options such as email alerts if you drop the price or add new styles or other similar products to your site. Also, with the popularity of sharing products via Pinterest, Facebook and Twitter, add a pop-up thank you message to shoppers who share and ask if they’d like to leave their email for similar price and option alerts.

Don’t be afraid to show off your philanthropic side

A brand’s main focus has almost always been revenue, marketing to consumers to get them to buy more. As consumers become increasingly aware of the world around them, they start noticing a desire to help in some way. In 2015, e-commerce marketers who show their clients what they are doing to make the world a better place while improving the bottom line will be rewarded with loyalty.

Mine your data like you would mine for gold

It is a commonly observed online shopping behavior that customers switch between mobile, social, and web channels for just one purchase. This cross-channel activity reveals huge amounts of information about their preferences. So it’s essential for companies to follow that thread of interactions and customize display in a manner that would increase the chances of conversion.

Don’t overlook email and keep them fresh

An electronics refurbishing and resale corporation, believes that emails are an overlooked source of both new customers and customer retention. Changing a few basic elements in emails to give it a more customized feel takes only ten extra seconds. But it can push conversions to new heights. All you have to do is try to add value in emails – a product to enhance the look (upsell), a magazine subscription to stay on track of fitness (cross-sell), or just a tip to use the purchased product in a unique manner (to show that you care).

Credit : Forbes

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