7 Easy Growth Hack Techniques That Give Immediate Results
- Ishita Rastogi
- Blog Creation, Content Marketing, Content Strategy, Designing, Development, Digital Marketing, Email Marketing, Marketing, SEO
In essence, growth hacking is moving fast with experiments on scalable, sustainable growth methods to improve business performance — with an emphasis on ‘FAST’. Being slow is not an option.
Considering this statistic, growth hackers that do not move fast will not be able to significantly impact businesses. At a rate of five experiments per month, that would mean you’d have only one or two outcomes that would positively grow your business once every two months. Some tests may yield positive impact, and others might bring detrimental outcomes. However, from my own experience, there are some easy hacks that you can apply to your business with minimal effort and see them bring in immediate results.
Before we start, make sure your growth hack engine is in place.
To get the most out of these growth hack techniques, a basic growth hacking engine should be present. For every experiment that you run and devise in your growth hacking journey, make sure to execute these following steps first:
Before you start any new experiments, lay out all important growth metrics and funnel data first. Create a hypothesis and pinpoint which growth metric will be impacted.
Needless to say, you HAVE to measure all your growth efforts. At a basic level, you measure the immediate metric that is impacted (e.g. click rates on a website A/B test), but the best measurements go through the funnel to look at causal effects on sign up rates, activation rates, paid conversion rates, and so on.
To be able to determine whether your growth hack experiments have succeeded or not, you need to analyze their performance and pitch them against a controlled set (e.g. A/B testing), or compare against historical data. The former alternative is better, as the latter might be affected by seasonal and external factors — but still, go with what you have.
A big part of growth hacking is knowing how to leverage successful growth experiments and turn them into sustainable, scalable efforts that keep on driving exponential growth. After analyzing the measured data of your experiments, identify which opportunities will give you the most bang for your buck, and double down your efforts on that particular experiment.
With this process in place, you’ll be able to see the impacts of the techniques you will be implementing clearly.
Hack #1: Install retargeting ads
Retargeting ads work like usual display ads that show up on other sites, but it targets your bounced web traffic specifically.
Retargeting ads are extremely powerful because your target audience to these ads are people that have already heard of your product offering when they came to your site. They might also have greater intent on purchase and are exploring similar products.
Due to these factors, using retargeting to re-engage website traffic is a hack that can easily bring in great ROI (which is something you HAVE to measure).
So, here’s a pro tip: Track the traffic that comes in from these ads up to the point of purchase. You can only know if the ads are effective (ie. making actual revenue instead of losing money), if you track their conversions with assigned monetary values.
There are various options and tools to run retargeting ads. At Piktochart, we use mainly Google Adwords for retargeting, but we have also tried Facebook ads’ custom audience and some other tools like AdRoll.
Immediate result: The conversion tracking from retargeting ads are updated constantly on each respective platforms used, so you can already see impact within a week*. Keep track of your ads’ weekly performances to gauge the ROI. As long as it is positive, there’s room to leverage on it.
Hack #2: Lightbox pop-ups
Lightbox pop-ups surprised us at how well they performed in terms of collecting emails and capturing leads. We were worried that it would be intrusive to visitors and cause them to bounce and leave the site rather than engage, but we were wrong.
These pop-ups can be toggled to appear to the visitor after a certain proportion of the page has been scrolled through, or after a certain time has passed after page load.
Some of the tools we have tried to use for pop-ups include SumoMe and OptinMonster. With the available themes that they already have in store, executing these pop-ups becomes a breeze, without having to rely on any development work.
When we first installed a pop-up, our blog subscription list growth rate increased by 220 per cent, bringing our weekly new 800 subscribers amount to nearly 1.7k on average.
Immediate result: If you have had no lightbox pop-ups installed before this, you can monitor the before and after effects of your email list growth rate, just like we did. Having a pop-up versus none is bound to have some effects on your growth rate.
Just be sure to pay attention to your bounce rates and time-on-site metrics as well, to make sure you aren’t too aggressive and drive people away.
Hack #3: Exit intent pop-ups
Yet another pop-up to add to your arsenal. Exit intent pop-ups are set to appear when the tool detects that the user is about to leave your page
.Once again, we use OptinMonster for this — and the technology behind it is that it detects how close the cursor of a visitor is to the top of the browser, ie. the places where the visitor can type in another site’s address, press the back button, or close the browser. You get the idea.
Immediate result: Any click-through from this pop-up means the immediate result of saving that lost visitor!
In a week’s time, you can gauge the performance of your pop-up for every day of the week with the aggregate number of visits, clicks, and the average click rate. If you link your pop-up to Google Analytics, you can track all the way through the funnel to see if the clicks from the exit intent pop-up eventually sign up or convert.
Our first exit intent pop-up brought back 5.56 per cent of traffic back to our app, which we would have otherwise lost. With a constant stream of traffic into your site, you’ll very soon be able to see the metrics and analytics be updated on the OptinMonster platform. In fact, they also have the option to link your pop-ups to Google Analytics.
Hack #4: A/B test your email and messaging drips
we frequently use A/B testing to keep on optimizing our email and in-app messaging. We test out things like:
Email subjects: e.g. listicle vs negative CTA vs positive CTA.
Email body formats: e.g. having a highlight of the week vs our usual list format.
Hyperlink / button colors: e.g. heal (brand color) hyperlinks vs black (default) hyperlinks.
Types of content: e.g. design tips vs marketing tips.
These kinds of tests help us identify what works best to engage our users and convert them. In our product, we have automated email drips going on for every new lead, signup, and paying user — constant a/b tests to identify winning variations help us constantly improve our messaging performances week by week.
We mainly use Intercom and Mailchimp for email messaging (with Intercom having in-app messaging as well), and both tools offer A/B testing features that work well for our needs.
Immediate result: Provided you have a sufficient sample size, blasting out an email A/B test can give you results in a week.
Depending on what you are testing for, you should measure the respective metric (open rate, click rate, conversion rate) and pick the winner after the test is done. Once that’s done, you are open for another data-driven A/B test that could lead to another inch of improvement after a week. Keep the engine going!
Hack #5: A/B test your website
Have I mentioned that I’m a huge fan of A/B testing yet?
A/B testing your website is also a continuous way to optimize your conversion funnel, from the top to the end. There’s also a multitude of things to A/B test on your website, including:
Button colors and copy.
Homepage header copy and layout.
Button positions and page layouts.
Pricing table layouts.
Tone of copy, and more.
Keep in mind to be data-driven when it comes to prioritizing what to test. Leverage on high traffic volume pages and key points in a user journey, (ie. the payment step), to prioritize your optimization efforts.
There are tons of tools on the web to help you set up A/B tests. Here are some of the options that we’ve tried out over the years:
Immediate results: It’s recommended once again that you leave the A/B test going for at least a week, but sometimes it’s acceptable to immediately accept the result for a test with huge sample size.
Hack #6: Test your content offering
We all know that solely relying on hard selling and pushy sales methods no longer work for most businesses. What generates positive, engaged leads is when you offer more value and content from the basis of actually wanting to help them achieve their best.
So when it comes to content offering, we frequently leverage top performing blog articles and content and repurpose them to ensure they reach more people. These content upgrades and repurposing include creating:
Limited webinar seats.
Exclusive discounts and free trials following an opt-in.
If you need more ideas, our friends at Sleeknote also compiled a great, comprehensive list of content upgrades that could give you an idea on what type of content you can start creating first.
We create and plug content upgrades into relevant high-traffic articles on our blog. Then, we measure the performance of these content offerings (opt-ins, engagement, etc.) and see which one performs the best.
Immediate Result: With enough traffic, it takes merely days to see what content gets better opt-in rates.
Hack #7: Use inline forms to capture leads
An inline form is a subtle, less-intrusive way to offer more content and value to capture leads when plugged into relevant articles.
For tools, Mailchimp has the option to create an embedded form to capture emails. OptinMonster also provides a solution to easily embed inline forms into your blog, and integrate it with Mailchimp. They have beautiful premade themes to let you kickstart your hack.
By embedding the inline form into your article, you’d generally be able to appeal to more engaged readers and visitors that are already going through your content, which means higher quality leads.
Immediate result: It’s not rocket science — you’ll start receiving high quality leads from these forms after installation compared to not having any at all.