Adapting Mobile Web Usability for Ad Content Blockers
Regain Your Mobile Real Estate
The increase in mobile browsing has led to viewing space and page load speeds becoming a very intrusive problem that content blocking can help solve. Currently, when you load a page onto the browser of your mobile device, most of the real estate, bandwidth and loading time is consumed by advertisements and other graphics that do nothing to improve your user experience. Because mobile advertising is less profitable per-ad than traditional desktop computer advertising, it has grown ever-more intrusive in publisher’s desperate efforts to preserve advertising revenue.
The reason your visitors are choosing to utilize a content blocker, it’s important to make sure that your site still works properly for these users. While publishers may need to find new ways to monetize their website content, web developers, must modify their sites so that they will work properly for users with content blockers. Our developers at JTech first noticed this issue on our own landing pages when one of our staff was browsing with a content blocker enabled.
A browsing experience unhindered by cluttered advertisements, slow loading times and extensive bandwidth usages is a reality close on the horizon to the growing number of mobile users. With the addition of content blocking extensions on mobile devices, many will choose the ability to improve their limited viewing screen and control over their personal data collection — even if it means experiencing a slightly degraded website. For website owners and developers however, this means adapting their marketing tools and programming abilities to the ever-changing world of the web.