Why Content is Like Water: The Importance of Responsive Design

Why Content is Like Water: The Importance of Responsive Design

Over the last few years it has become common practice for websites to be responsive. Responsive design allows for the content of a website to respond to its environment or device. The picture above shows a series of common devices on which you might view a website.

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The Danger of Not Having a Mobile Friendly Website

The Danger of Not Having a Mobile Friendly Website

If you don’t have a mobile friendly website and you’re not overly worried about, you’re making a mistake. It’s a mistake that is big enough to cause you keyword ranking and a decrease in search traffic from Google.

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The Content Creation Formula for Successful Online Marketing

The Content Creation Formula for Successful Online Marketing

Online marketing can be an impossible task without quality content. There is so much content online to start with, and social media algorithms are making that content harder and harder to see. The process of building a marketing strategy can be complex, and involving various analytics.

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How to Write a Web Design Case Study that Lands New Clients

How to Write a Web Design Case Study that Lands New Clients

One of the toughest challenges designers face when pitching prospective clients is winning over their trust and confidence. If your prospective clients haven’t worked with you in the past, they’ll likely have hesitations about handing over their hard-earned cash to a stranger

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Why, How, and When to Utilize Usability Testing

Why, How, and When to Utilize Usability Testing

If you work in the digital design industry, you’ve probably heard about or have utilized a usability test. Just in case you haven’t, a usability test is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use a website.

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Don’t Design For Mobile , Design For Mobility

Don’t Design For Mobile , Design For Mobility

Just when we were starting to get used to the tools, frameworks, and methologies needed to design good mobile apps, we find the device landscape is changing again: smartwatches and other connected wearables, sensors and everything under the “Internet of Things” umbrella are bringing new complexity to our field, and makes it very difficult to tell where “mobile” or an “app” really starts and ends.

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SEO Success Wont Happen Overnight

SEO Success Wont Happen Overnight

If you’re looking for a marketing solution that is going to generate a quick response and result in an uptick in sales, leads, conversions, etc. in the short term- SEO isn’t it. What’s frustrating to most website owners about SEO is that it is a necessary evil. It’s necessary because people are looking for the products and services that you offer in the search engines. It’s evil because it can take quite awhile to get your website to appear prominently for related search terms. The higher ups want to see ROI for marketing activities as quickly as possible and SEO just doesn’t work like that.

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Developing a Content Strategy for Your Mobile App

Developing a Content Strategy for Your Mobile App

The most fundamental piece of the design lies in the content that the app will deliver to its users. Content is defined in this context as whatever you are using to engage the user; whether it is by providing information, a service, or entertainment.One of the biggest challenges is not just choosing which content to offer, but ensuring that it will remain engaging over time. One good practice is diversifying which content is offered to continually engage app users in different ways

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Adapting Mobile Web Usability for Ad Content Blockers

Adapting Mobile Web Usability for Ad Content Blockers

Advertisements can be a critical source of revenue for content publishers, but increasingly ads are being shown in obnoxious and intrusive ways. And as many users are learning, their privacy may be encroached upon with every load of a web page through ad networks, tracking and retargeting. Much of this comes from advertisers’ insatiable desire to know everything about you, but tracking includes website analytics programs that work via JavaScript, like Google Analytics and potentially more nefarious tracking by governments or individuals.

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