How Editing the Photo Content Can Improve Your Website’s Looks

How Editing the Photo Content Can Improve Your Website’s Looks

There’s no arguing that photo content plays a major role in most websites, as far as user experience is concerned. Unless a user is dead set on finding certain information, or purchasing an advertised product, low-quality or amateurish-looking images can quickly turn that user off. Even users that have no background in design or photo composition (and most do not), look for, and appreciate, certain qualities in website photos.

Read more

Why Content is Like Water: The Importance of Responsive Design

Why Content is Like Water: The Importance of Responsive Design

Over the last few years it has become common practice for websites to be responsive. Responsive design allows for the content of a website to respond to its environment or device. The picture above shows a series of common devices on which you might view a website.

Read more

How AI and Machine Learning Are Poised to Supercharge Web Design and Content

How AI and Machine Learning Are Poised to Supercharge Web Design and Content

Humans have always had a fascination with artificial intelligence. We write books and produce countless movies about robots taking over the world. But have you noticed that you never see books and movies about this far more insidious possibility?

Read more

The Content Creation Formula for Successful Online Marketing

The Content Creation Formula for Successful Online Marketing

Online marketing can be an impossible task without quality content. There is so much content online to start with, and social media algorithms are making that content harder and harder to see. The process of building a marketing strategy can be complex, and involving various analytics.

Read more

WHY YOU SHOULD LEVERAGE YOUR EXISTING CONTENT

WHY YOU SHOULD LEVERAGE YOUR EXISTING CONTENT

When it comes to marketing your business online, there’s no doubt that content is at the cornerstone of many things that you do. After all, it’s the content that will essentially attract visitors to your website, especially if it is well written and useful to the audience. However, too many marketing departments fall into the trap of blindly churning out new pieces of content without leveraging the pieces that have already gone live. Here are some strategies that will help you leverage your existing content.

Read more

Using Custom Post Types to Power Up Your WordPress Website

Using Custom Post Types to Power Up Your WordPress Website

WordPress allows you to create your own custom content types. These content types are called custom post types. You can use them to add custom content like products, reviews, recipes, etc. In this article, we will share the 12 most useful WordPress custom post types tutorials. Custom post types are one of the more useful features in WordPress. Especially if you’re looking for a way to extend your favorite blogging platform into a fully-fledged content management system.

Read more

The Content Creation Formula for Successful Online Marketing

The Content Creation Formula for Successful Online Marketing

The process of building a marketing strategy can be complex, and involving various analytics. It will depend on what kind of strategy you have, whether you are a niche blogger or a full-blown entrepreneur, but the basic creed remains the same: there’s simply no point in starting without a solid foundation on which to build. Readers won’t stick around for crappy content.

Read more

STOP OUTSOURCING CONTENT WRITING OVERSEAS

STOP OUTSOURCING CONTENT WRITING OVERSEAS

Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff member and outsourcing may be the best option.

Read more