Free vs Paid Fonts : Finding the Right Typography For Your Website

Free vs Paid Fonts : Finding the Right Typography For Your Website

Visual content on the web appears in a variety of different styles. From motion graphics and video, to pictures and interactive maps, there are lots of unique opportunities to display images. However we can’t disregard the power of good ol' fashioned text as the primary method for getting the message of your content across. Fonts and typography provide an opportunity for your website to be expressive, visually engaging to your visitors, and representative of your brand's image and styling. Finding the right font for your site and brand is more important than you might think, especially if the idea of navigating the world of fonts is a foreign concept. It can be surprisingly tricky, but hopefully this quick guide can serve as a good place to start.

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How Professional Search Engine Optimization is Beneficial For Business

How Professional Search Engine Optimization is Beneficial For Business

SEO is the abbreviation of Search engine optimization, SEO is a set of guidelines website owners can be followed to optimize and have a good results for their web sites for search engines. In this way website owners can make your site as the popular site of theirs business industry.

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SEO Success Wont Happen Overnight

SEO Success Wont Happen Overnight

If you’re looking for a marketing solution that is going to generate a quick response and result in an uptick in sales, leads, conversions, etc. in the short term- SEO isn’t it. What’s frustrating to most website owners about SEO is that it is a necessary evil. It’s necessary because people are looking for the products and services that you offer in the search engines. It’s evil because it can take quite awhile to get your website to appear prominently for related search terms. The higher ups want to see ROI for marketing activities as quickly as possible and SEO just doesn’t work like that.

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How To Deliver the Prefect Design

How To Deliver the Prefect Design

Some of us make our living off doing client work and accepting new projects. While all of us are different in the amount of work we can do and handle, it’s no secret that we don’t want to spend lots of unnecessary time stuck doing revisions and trying different designs.Having a design looked at and immediately disproved can be crushing. Providing the best design the first time around is often rare. However, providing a design the client likes and can see the potential in is obtainable. There’s no such thing as an immaculate, “perfect” design, but there is an idea that a design has “perfect” potential, no matter the client or the project.

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How To Design a Great User Interface

How To Design a Great User Interface

The goal and only purpose of a user interface (UI), as the name implies, is to create an experience for the user.Many automated solutions exist to make UI design simpler and faster; however, the designer must understand some basic rules of how to design a user interface. Because the focus is centered on the potential user, the user’s needs must primarily drive all design choices.

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Developing a Content Strategy for Your Mobile App

Developing a Content Strategy for Your Mobile App

The most fundamental piece of the design lies in the content that the app will deliver to its users. Content is defined in this context as whatever you are using to engage the user; whether it is by providing information, a service, or entertainment.One of the biggest challenges is not just choosing which content to offer, but ensuring that it will remain engaging over time. One good practice is diversifying which content is offered to continually engage app users in different ways

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Effective Ways to Use Social Media to Promote Your Content

Effective Ways to Use Social Media to Promote Your Content

Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together. But it’s important to take the time to do it properly. An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales.

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Adapting Mobile Web Usability for Ad Content Blockers

Adapting Mobile Web Usability for Ad Content Blockers

Advertisements can be a critical source of revenue for content publishers, but increasingly ads are being shown in obnoxious and intrusive ways. And as many users are learning, their privacy may be encroached upon with every load of a web page through ad networks, tracking and retargeting. Much of this comes from advertisers’ insatiable desire to know everything about you, but tracking includes website analytics programs that work via JavaScript, like Google Analytics and potentially more nefarious tracking by governments or individuals.

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