5 Reasons Why App Integrations Benefit Ecommerce Websites

5 Reasons Why App Integrations Benefit Ecommerce Websites

Chances are that, as a designer, developer, or consultant, you’ve already dealt with clients inquiring about “app integration”, or “deep linking” with other business apps they use. Your clients need all of the apps to work together and, as their partner, they look to you for advice. Even if you already have a pretty good grasp of what it does, it’s never a bad idea to go over its benefits once more. So what exactly is “app integration” and why is everybody talking about it?

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How to Use Icons to Enhance Your Ecommerce Website

How to Use Icons to Enhance Your Ecommerce Website

The effectiveness of any e-commerce design comes down to its ability to clearly communicate with its users. Regardless of how amazing your product offering may be, if your users are presented with an overly complicated design, it will hinder their experience with your brand and they’ll likely leave without making a purchase. .

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Why, How, and When to Utilize Usability Testing

Why, How, and When to Utilize Usability Testing

If you work in the digital design industry, you’ve probably heard about or have utilized a usability test. Just in case you haven’t, a usability test is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use a website.

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The Seven Deadly Sins of User Experience Design

The Seven Deadly Sins of User Experience Design

If you want a competitive advantage, nothing is better than offering a great experience to your customers. But then, you know that if you are reading this blog post. Are you doing all you can to create a great experience, or are you just paying lip service to it? Below, I share with you the seven deadly sins of user experience design

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A Strong Logo Serves as the DNA of Your Marketing Efforts

A Strong Logo Serves as the DNA of Your Marketing Efforts

DNA is a molecule that carries genetic information. It is the material that houses the information about how a living thing will look and function. In marketing terms this equates to a company logo. A logo is a fundamental component of branding and marketing. Similar to DNA, it will establish the look and feel for all other branding and marketing efforts

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Using Custom Post Types to Power Up Your WordPress Website

Using Custom Post Types to Power Up Your WordPress Website

WordPress allows you to create your own custom content types. These content types are called custom post types. You can use them to add custom content like products, reviews, recipes, etc. In this article, we will share the 12 most useful WordPress custom post types tutorials. Custom post types are one of the more useful features in WordPress. Especially if you’re looking for a way to extend your favorite blogging platform into a fully-fledged content management system.

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The Content Creation Formula for Successful Online Marketing

The Content Creation Formula for Successful Online Marketing

The process of building a marketing strategy can be complex, and involving various analytics. It will depend on what kind of strategy you have, whether you are a niche blogger or a full-blown entrepreneur, but the basic creed remains the same: there’s simply no point in starting without a solid foundation on which to build. Readers won’t stick around for crappy content.

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STOP OUTSOURCING CONTENT WRITING OVERSEAS

STOP OUTSOURCING CONTENT WRITING OVERSEAS

Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff member and outsourcing may be the best option.

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B2B SOCIAL MEDIA GUIDELINES TO FOLLOW

B2B SOCIAL MEDIA GUIDELINES TO FOLLOW

It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2BS can find success in social media as long as they are willing to take the time to understand the medium and invest in executing a strategy

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