The Seven Deadly Sins of User Experience Design

The Seven Deadly Sins of User Experience Design

If you want a competitive advantage, nothing is better than offering a great experience to your customers. But then, you know that if you are reading this blog post. Are you doing all you can to create a great experience, or are you just paying lip service to it? Below, I share with you the seven deadly sins of user experience design

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A Strong Logo Serves as the DNA of Your Marketing Efforts

A Strong Logo Serves as the DNA of Your Marketing Efforts

DNA is a molecule that carries genetic information. It is the material that houses the information about how a living thing will look and function. In marketing terms this equates to a company logo. A logo is a fundamental component of branding and marketing. Similar to DNA, it will establish the look and feel for all other branding and marketing efforts

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Using Custom Post Types to Power Up Your WordPress Website

Using Custom Post Types to Power Up Your WordPress Website

WordPress allows you to create your own custom content types. These content types are called custom post types. You can use them to add custom content like products, reviews, recipes, etc. In this article, we will share the 12 most useful WordPress custom post types tutorials. Custom post types are one of the more useful features in WordPress. Especially if you’re looking for a way to extend your favorite blogging platform into a fully-fledged content management system.

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The Content Creation Formula for Successful Online Marketing

The Content Creation Formula for Successful Online Marketing

The process of building a marketing strategy can be complex, and involving various analytics. It will depend on what kind of strategy you have, whether you are a niche blogger or a full-blown entrepreneur, but the basic creed remains the same: there’s simply no point in starting without a solid foundation on which to build. Readers won’t stick around for crappy content.

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STOP OUTSOURCING CONTENT WRITING OVERSEAS

STOP OUTSOURCING CONTENT WRITING OVERSEAS

Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff member and outsourcing may be the best option.

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B2B SOCIAL MEDIA GUIDELINES TO FOLLOW

B2B SOCIAL MEDIA GUIDELINES TO FOLLOW

It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2BS can find success in social media as long as they are willing to take the time to understand the medium and invest in executing a strategy

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SHOULD YOU BE BOTHERED ABOUT DESIGNING AN ICON ?

SHOULD YOU BE BOTHERED ABOUT DESIGNING AN ICON ?

There are some amazing free and paid for icon sets out there that designers have created for their colleague’s benefit. On some occasions, we get to design icons for our clients within a project. This is great, as I get to think about their brand and how to incorporate that into something unique for them.

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Why Every Web Designer Should Embrace Site Builders

Why Every Web Designer Should Embrace Site Builders

The number of web designers who still look down their noses at website publishers (such as Squarespace, Wix, Webydo) is unbelievable to me. Eye rolling, haughty chuckling, bursts of forced laughter… the whole nine yards. our tool of choice is Squarespace, but across the Web you can see the same snobbery we experience, directed at other template-based website publishers. In the words of a fellow web designer

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Business Opportunities in the Growing WordPress Economy

Business Opportunities in the Growing WordPress Economy

There are countless reasons why WordPress is so popular and manages to attract as many users as it does. Some people just want to get a website online as quickly and cheaply as possible, and more often than not, WordPress is the best option for them. WordPress users their reasons and motivations for getting involved with this software run deeper.

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