"Strong website design extends past colors, fonts, and layout boxes. Strong design focuses on the user."
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When it comes to marketing your business online, there’s no doubt that content is at the cornerstone of many things that you do. After all, it’s the content that will essentially attract visitors to your website, especially if it is well written and useful to the audience. However, too many marketing departments fall into the trap of blindly churning out new pieces of content without leveraging the pieces that have already gone live. Here are some strategies that will help you leverage your existing content.
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Having access to accurate marketing data is powerful. It helps you make better business decisions because you have a clearer picture of your business, your target market, and your ability to attract new customers.
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Successful search engine optimization utilizes a blend of both on-page and off-page SEO efforts. It is the marriage of these two techniques that produce long-term, sustainable results and page one ranking in search. Website owners – including myself – tend to get caught up with only one technique. They focus entirely on on-page SEO and forget about off-page SEO or vice versa. In real-world application, you really need both to rank in search.
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One of the toughest challenges designers face when pitching prospective clients is winning over their trust and confidence. If your prospective clients haven’t worked with you in the past, they’ll likely have hesitations about handing over their hard-earned cash to a stranger
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Brand development is an essential skill in the business world we live in. Communication tools are becoming cheaper and more accessible, designs are easily shared across countries, and the Internet has made imitation unbelievably easy. In such a world, we are constantly exposed to “me-too” brands, which fail to differentiate their offers.
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Each page of your website is like a handshake. Really. To illustrate this statement, let me set the stage for you. You are manning your company’s booth at a trade show and a prospect wonders by and is within reach.
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Chances are that, as a designer, developer, or consultant, you’ve already dealt with clients inquiring about “app integration”, or “deep linking” with other business apps they use. Your clients need all of the apps to work together and, as their partner, they look to you for advice. Even if you already have a pretty good grasp of what it does, it’s never a bad idea to go over its benefits once more. So what exactly is “app integration” and why is everybody talking about it?
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The effectiveness of any e-commerce design comes down to its ability to clearly communicate with its users. Regardless of how amazing your product offering may be, if your users are presented with an overly complicated design, it will hinder their experience with your brand and they’ll likely leave without making a purchase. .
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If you work in the digital design industry, you’ve probably heard about or have utilized a usability test. Just in case you haven’t, a usability test is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use a website.
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