Why You Need an eCommerce Mobile App?
The sky’s the limit for eCommerce businesses. People are shopping online, today, more than ever before. This statement holds true across all industries worldwide. The power of the Internet has made it possible for you to reach consumers anytime, anywhere, from any device. But the type of devices you’re targeting them on will have a major impact on your success.
It’s no secret that mobile consumption has taken over our lives. 81% of the population owns a smartphone. Look around. Everyone has these devices glued to their hands nearly 24/7.
As a business owner, you need to recognize this and adapt. How can you take this information and leverage it to increase eCommerce sales? The answer is simple—your eCommerce shop needs a mobile app.
But do you really need a mobile app? 100% YES!
All too often I consult with business owners who are content with the growth, sales, and revenue of their eCommerce site. So they don’t see a reason why a mobile app is necessary.
Mobile Commerce is Trending Up
Sales from mobile devices have completely taken over the eCommerce industry.
Take a look at your sales metrics and see what devices your customers are shopping from. There’s a good chance that a large chunk of those people are browsing and buying using smartphones and tablets.
In fact,67% of all eCommerce sales worldwide come from mobile devices.
Within the next two years, mobile commerce will control 73% of all eCommerce sales across the globe.
People are already used to shopping from mobile devices. It’s just so much more convenient than waiting to get on a computer. Our phones are always just an arm’s reach away, which isn’t always the case with a laptop or desktop computer.
Consumers are buying from everywhere. Mobile commerce makes it possible for people to buy on the bus, train, or Uber. They shop online during their lunch break or while they’re having a coffee walking down the street. It’s just too easy.
As mobile sales continue to trend upward in the coming years, the best way for your eCommerce site to get its share of the pie is with a mobile app.
Mobile sales are dominating the eCommerce world. The usage of shopping apps is growing faster than every other type of app on the market. So by default, you’ll know that eCommerce apps will contribute to mobile commerce sales.
Consumers Prefer Mobile Apps
Are you currently generating eCommerce sales from mobile devices without a mobile app? I’m going to assume the answer is yes.
Some of you may look at that data and be satisfied knowing that you’re reaching a smartphone and tablet users with your mobile site. But you’re just barely scratching the surface.
Don’t get me wrong. Whether you have an app or not, a mobile-friendly website is absolutely necessary. In fact, 85% of people say that a website should look as good or look even better than its desktop version.
So having a mobile-friendly site is definitely the first step toward generating eCommerce sales from mobile users. But at the end of the day, the following statistic is what matters most:
No matter how fast or responsive a mobile website might be, an app will always provide a more optimized user experience.
So if you’re eCommerce site doesn’t have a mobile app, you’re neglecting the majority of the market while providing a less than optimal experience for your existing customers.
Gain a Competitive Advantage
This piggybacks off of my last point. Right now, without a mobile app, your eCommerce website is at a disadvantage.
Customers would rather shop from mobile apps, so it’s only a matter of time before they stop buying from your mobile site altogether. The fact that you’re still getting any mobile sales right now is fortunate, but it won’t last forever.
On the flip side, being an early mover and building an eCommerce mobile app will give you an advantage over other websites without one.
If a consumer is torn between your site and a competitor site, the app will give them a reason to lean towards buying from you.
Higher Conversion Rates
Let’s get back to the numbers. At the end of the day, everything you do needs to boost your KPIs, and ultimately benefit your bottom line.
Tracking conversions is a great place to start. Let’s take a look at the difference between mobile app conversions and mobile website conversions.
Improve Marketing Communication
When you’re considering a big decision for your business, it’s easy to let the sales metrics get you excited. While a mobile app for your eCommerce shop definitely won’t disappoint when it comes to sales, this platform goes far and beyond that.
Mobile apps are a dream for marketers. By improving your marketing campaigns, you’ll ultimately be able to generate even more profits from your current and prospective customers.
Without a mobile app, you need to rely on your customers navigating directly to your website in order to have any chance of driving conversions.
But how often does the same person really need to come back to your website? Even your best customers won’t need to buy something every day or even every week.
So you spend marketing dollars on email communication and social media campaigns to try and reach your customer base on other channels.